It's come to our attention that some Elka dealers do not honor Elkas written advertising policy which states that all Elka products must be listed at their full suggested retail price. We at iShock honor all of our vendors policies and respect their choices on how to best market, advertise and price their products. But, we simply cant tolerate the dealers with less integrity capitalize on their shady business practices! More often than not, buying your Elka products through iShock WILL SAVE YOU MONEY so, before making your shock purchase for your ATV, UTV or Pit Bike, be sure to contact us for a quote, we will do our best to make you glad you did!